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Assistant Director of Athletics, Marketing & Promotions
• Past UD Athletics Marketing Directors
Kristy Fletcher, a native of Marlton, N.J., joined the University of Delaware athletics staff in 2006 and begins her sixth year with the Blue Hen staff in 2012-13.
Fletcher held the position of assistant director of athletics marketing for three years and served as director for two years before being promoted to assistant director of athletics for marketing and promotions in September, 2011.
She oversees daily operations of the UD athletics marketing and promotions department, which includes developing and implementing marketing plans, assisting with group sales, acting as liaison to the corporate partnership program, and overseeing all marketing staff.
Most recently, the Delaware athletics marketing unit was recognized as a NACMA Bronze Winner for its 2011-12 Basketball Season Tickets campaign and for the third time, (previously awarded for 2007-08 and 2009-10 seasons), Fletcher spearheaded the marketing efforts that won Delaware the NCAA "Pack the House Challenge" for the CAA for UD women's basketball for the 2011-12 season.
“To see the Blue Hens fans come out in full force to support our student-athletes is what we hope for every game, but to see the thrilling atmosphere in the BOB at a game like this, the UD spirit of our fans and the love they have for this team, you can’t help but be excited,” said Fletcher. “We are very appreciative of the loyalty and passion of our fans, as well as this recognition from the NCAA for our efforts.”
Delaware set a school record for women’s basketball average attendance in 2011-12 as the Blue Hens drew an average of 3,907 fans for the 12 home games at the 5,000-seat Bob Carpenter Center, an 86 percent increase from the previous season. Two of the games - Jan. 22 vs. Drexel and Feb. 26 vs. Northeastern - were sellouts.
During the 2009 volleyball season, Fletcher created and implemented the marketing plan that generated the highest attendance in a home game for a Delaware team in a sport besides football or basketball in school history (2,517 attendance), and previously helped earn the NACMA Silver Winner award for the 2007 football radio campaign entitled Delaware Football...Be Part of the Family.
She was a Dean's list student at Wake Forest in Winston-Salem, N.C. and earned her degree in business with a minor in international studies in May, 2004.
While at Wake Forest, she served as co-president of the field hockey club team, worked with the Wake Forest athletics department as an office assistant and field hockey statistician, and was active as a volunteer with Special Olympics and with Project Pumpkin, in which college students worked with inner-city youths.
Fletcher began her career in marketing as an intern with Wachovia Securities in Winston-Salem in 2003-04 while a student at Wake Forest and following graduation joined the University of Pennsylvania athletics department as a marketing and ticketing assistant from July, 2004 until June, 2005.
She worked as marketing coordinator for Philadelphia Fresh Foods in Narberth, Pa., handling marketing efforts for the Qdoba Mexican Grill brand throughout the Greater Philadelphia area for six months in 2005 before returning to Penn in November, 2005.
While at Penn, she assisted with and coordinated various marketing and promotional efforts and game day operations for numerous varsity sports and special events, including the prestigious Penn Relays Carnival held each year at Franklin Field. She also assisted in the marketing and ticketing offices and in the spring of 2005 was enrolled in Penn's Wharton Business School.
Past UD Athletics Marketing Directors
Kristy Fletcher (2009-Present)
Curt Krouse (1997-2009)
Elyse Stoner (1992-97)
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