1. All marketing efforts for Athletics are administered by the Assistant Director, Marketing.
2. Specific responsibilities of this office include:
a. Develop and implement a marketing plan to generate revenue and increase awareness for Athletics.b. Establish and maintain a corporate partnership program for Athletics. This includes identifying corporate partners, developing and selling packages, and servicing the accounts.
c. Oversee the Athletics Season Tickets and Group Sales Office in an effort to increase season, individual, and group ticket sales. This includes the development of all marketing pieces (i.e., schedule cards and posters) and ticket promotions (i.e., group packages).
d. Develop and implement marketing plans to increase student support (i.e., working with student groups and directing The Cockpit).
e. Develop and implement all advertising efforts for Athletics (i.e., print, radio, internet) and work cooperatively with the Office of Communications and Marketing and other department marketing representatives for University-wide benefit
f. Develop game scripts and oversee all areas of event management as it relates to marketing, whichi includes game promotions, music, and the spirit teams (UD band, cheerleaders, dance team, and YoUDee).
g. Recommend expenditures for the athletics marketing budget to increase attendance, public awareness, and revenue
h. Coordinate recognition programs.
1) Serve as liaison to Alumni, Development and University Relations Offices to cultivate and recognize University alumni and/or contributors to Athletics.2) Nominate, in cooperation with Assistant Director, Media Relations, candidates for conference, regional and national awards and honors.
3) Implement established athletics awards system including selection, initiation of ordering and presentation method. (Supervisor, Events will implement letterwinner awards. )
4) Coordinate plans and implement banquets and other recognition announcements or events for appropriate awards and honors.
i. Coordinate publication design, production and purchase. Includes development of ticket applications and responsibility for overseeing all printed material purchases to ensure compliance with University and NCAA regulations. Work with Assistant Director, Media Relations to review and approve all Athletics publications. Includes format, content, logos, etc. Coordinate, review and approve all banner purchases.
j. Serve as chief representative of Athletics to interact and work cooperatively with marketing representatives both within and outside the University. Serve as liaison to University marketing representative(s) and to Bob Carpenter Center Director and Ticketmaster Ticketing Supervisors relative to marketing of Athletics tickets.
k. Represent Athletics, with Assistant Director, Media Relations in publications policy development and enforcement.
3. Staff members may not initiate marketing or corporate sponsorship efforts without prior approval of the Assistant Director, Marketing. See "Advertising" for further specific information.